Lori Modafferi is the Managing Director of SCALE Marketing.
Lori is a seasoned marketing executive with over 15 years of experience and possesses an effective blend of brand management, strategic planning, critical thinking, and data analysis expertise. Her versatility and knowledge in a variety of fields and her deep passion for creative thinking help her reach clients in ways that enable them to make a mark in the community.
Previously, she was an Account Manager at Sachs Media where she advised clients on the latest marketing trends and best practices within their industries. Her marketing career began as a hospital Marketing Director for HCA Healthcare in South Florida. She quickly advanced her career into a leadership role as Marketing Vice President of HCA Healthcare’s North Florida Division where she was responsible for the planning, budgeting, strategic communications, and community engagement for 14 hospitals, numerous employed physician practices, and various other access points.
Lori graduated with a Master’s in Business Administration from Nova Southeastern University and a Bachelor’s in Psychology from the University of Central Florida.