SCALE Marketing Project Management Process | SCALE Healthcare

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Healthcare Marketing Solutions

SCALE Marketing Project Management Process

All SCALE projects follow a rigorous process based on continuous improvement

Marketing is most effective when tied to the overall business strategy and coordinated with other disciplines such as payor contracting, facilities, and operations.

STEP 1:

Understand the current state

Deeply understand the current state of marketing efforts, how they are performing, who is managing them, and how they’re communicated internally. Understand overall goals.

STEP 2:

Conduct a competitive analysis

Conduct a competitive analysis with the platform’s top competitors including website features, search rankings, social media content, advertising, and messaging.

STEP 3:

Provide recommendations

Develop recommendations for top marketing initiatives to meet goals, stay within budget, and provide the best ROI.

STEP 4:

Develop marketing calendar

Develop a calendar of deliverables, execute on recommendations, and implement a system for tracking progress and reporting for on-going status transparency.

STEP 5

Monitor results and performance

Monitor results and performance, demonstrate that results achieved align with originally communicated goals; identify the next round of value-add target initiatives to achieve evolving marketing initiatives.

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