Crisis Management
Overview
SCALE Physician Group has been working side-by-side with our portfolio of management team partners, observing their leadership and the unfathomable cascading effects of this crisis, as well as supporting them in their day-to-day crisis management response and decision-making.
SCALE areas of focus with its partners:
- Crisis Response
- Finding the Silver Lining
- Preparing for the Reemergence
SCALE’s Crisis Management Solution in the Wake of COVID-19
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Crisis Response:
Strategies we are seeing prove to be effective
Communication
- Structured updates with key stakeholders
- Proactive communication with patients, especially via digital transmission
- Transparency & specificity
- Collaboration via organized outreach to strategic partners
- Demonstrated and tangible commitment to protecting the business, employees, patients, and clients
Allocate Additional Managerial Resources
Companies should consider allocating additional managerial leadership to account for:
- Increasing number of rapidly moving parts, each required formally assigned leadership, next steps and execution timelines
- Required new skillsets with a particular focus on analytics and crisis initiative project management
- Team panic, fatigue, and impaired morale in the midst of increased fear, income cuts, uncertain futures and potentially terminated colleagues
- Different perspectives on critical decision-making
Real-Time Analytics
- Proactive scenario modeling
- Real-time budget variance
Develop Care Continuity Plans
- Train and re-train and re-retain again all stakeholders on proper infection control procedures
- Formalize skeleton staffing plans at office location, including reserving for staff and provider rotations in the event of virus exposure
- Evaluate and execute on site consolidation
- Implement telemedicine
- Proactively reschedule non-essential visits to keep the booking
Actively Monitor Overall COVID-19 Situation
- Get ahead of the crisis: If you find yourself entirely reacting to crises versus balancing reacting to crises with predicting likely required next steps, then you may be moving too slowly in your response
- Actively monitor overall virus data trends, as well as policy updates that could impact your need and / or ability to access financing, modify or expand clinical services and manage employees
Finding the Silver Lining:
Initiatives we are working on with our clients during this crisis
Developing Plans to Address Weakest 25% of the Business
- Accelerating previously planned cost cutting initiatives
- Augmenting marketing & branding collateral that highlight longstanding partnership spirit, differentiated value proposition and tangible case study wins
- Improving real-time business analytics programs
- Restructuring finance department to ensure a sustainable program for timely, user-friendly and actionable financial reporting
Demonstrating Leadership in the Local Community and Broader Clinical Specialty
- Organizing and sharing crisis response lessons learned, response successes and opportunities for improvement
Evaluating, Implementing & Executing on Growth Opportunities
- Implementing chronic care management service line
- Rolling out provider training and operational workflows to ensure proper preventative care screening
- Evaluating a clinical research service line development
- Augmenting an Associate Physician recruitment strategy
- Formalizing a growth & development market outreach target list to return to post-crisis
- Building a corporate development program
- Initiating partnership discussions to expand service offerings and market reach
Preparing for the Reemergence:
Planned Next Steps with Our Clients
Recovery & Reemergence Planning
- Open for business marketing campaign planning & execution
- Ramp-up business plan & scenario analysis modeling
After Action Assessments
- Conduct formal assessments of end-to-end response and results
- Develop a company-specific annual stress test that aims to evaluate a broad range of performance shocks